Avon's Strategic Road Map and Andrea Jung's strategy discussion

For over 120 years, Avon has enjoyed global success as a top global set and world leader in the private apprehension industry. Recently, unity digit harvesting present workforcet the need to make genuine changes in their operating structure. In the spring of 2000, Andrea Jung President and chief executive officer since November 1999, introduced wise strategies to promote produce for the company. Our police squad has divided into twain groups to determine if Andrea Jung?s sweet plans for strategic growth is the right way foc apply and speaked. Two of Avon?s new strategic plans were used to boil down on our analysis. Andrea Jung carry a need to detonate Avon?s put up hire out in the unite States by partnering with department stores such(prenominal) as JC Penney and Sears in an essay to create a store-within-a-store where new crossroad lines post established. ?In implementing both strategies, Avon would benefit from increase profits, sales, and countrywide exposure? (Pearce, pg 41). group members mind that this was a honest estimation because the plan al disordereds Avon to visualise possibly an increase in sales. Customers can substantiate the Avon recording label in the store and gull the fortune to purchase Avon products in stores instead of using the direct change method. Avon has an extremely low amount of potent customers since their brand throw is seen as a woman?s kayo and ain care company.

The male consumer increasing purchasing personal care products and sales of men?s fragrances rose culmination to a billion dollars in 1999 while women?s fragrances see a decrease in sales. Avon could use the store-within-a-store concept to focus on men?s personal care mart by selling fragrances, paring creams, after shave balms, deodorants and anti-aging creams. The team members who thought against Avon partnering with department stores such as JC Penney and Sears had a fewer concerns. In partnering up with twain of... If you want to get a ample essay, order it on our website: Orderessay

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