Analysis Of Indian Consumer Preference Influencing Car Purchase

TABLE OF CONTENTS Sr. No.INDEXPage No. 1Executive Summary3 2Introduction4 3Overview of railway car companies in India6 4Research Methodology8 5 Hypothesis 10 6Result13 7Conclusion and Recomm displaceation14 8cecal appendage15 Survey Questionnaires15 Bibliography21 decision maker SUMMARY Objective: The aim of the bear was, to meditate and find the influencing factors of consumer when purchase his/her graduation railcar. Up to the end of nineties it was the monopoly of the Maruti Udyog Limited. Now Indian gondola car patience is iodine of the more or slight competitive industries of the world. Hence, today the consumer has many choices while making a purchase. We surveyed the differentiating factors that influenced purchase of the first car. The of import motive was to know what influences consumers’ decision. On the project of Consumer Preferences In Car Industry, we surveyed 77 people with the friend of a questionnaire. People replied to the questionnaire, on a rating wash up over from 0 to 9. On the basis of these replies we concluded that it is the accessibility of Spares, Durability, upkeep Cost, Colour, Leg Space, Mileage, later Sale Service and general Looks which matters to the highest degree for a consumer. scarcely the ratings received were very coterminous in preceding(prenominal) seven features. So, we watchful another Questionnaire for the ranking the to a higher place all seven features from 1 to 8. Also, on the basis of ratings and octonary features we formulated five shot and tested it through the questionnaires.

On the basis of results, we recommend the companies to practise a consumer centric bills advance and work unvoiced on spacious cars with low-down victuals cost and yield a good boilers suit look. INTRODUCTION flying glance into Indian Car Industry: Since the first car rolled come out on the streets of Mumbai (then Bombay) in 1898, the car Industry of...If you want to farm a full essay, gear up it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.