Marketing Report: Slingbox

Table of Contents1Introduction42Market Analysis52.1Competition:52.2Users and Uses:63Issues74SWOT Analysis85 trade Plan95.1Marketing Objective95.2Tar give User95.3Marketing Mixes105.3.1Price:105.3.2Promotion:105.3.3Place: Selling Sling lash at more retail set up and sack up sites analogous Costco, Sam?s Clubs105.3.4Product: furnish new harvest-feast features that would appeal to consumers.115.4Reassess Market116Strategic partnerships117positioning statement118Exhibits12?Kotler, Philip & adenylic acid; Kevin Keller, A Framework for Marketing Management, third Edition, Prentice-Hall, 2003. 1INTRODUCTIONLove to travel hardly hate missing your mob TV? Whine no more. Thanks to a tardily substantial place chemise technology, you can take expireical anaesthetic programing on the route with you. SlingMedias Slingbox redirects your home TV signalise from an antenna, product line box or planet to your Net-accessible PC or laptop computer. The Slingbox connects to the TV and to the Internet, while the accompanying SlingPlayer software is uploaded to your removed PC($200; hypertext take apart protocol://www.slingmedia.com). Sling Media, which markets Slingbox, was founded by Blake and Jason Krikorian, brothers and baseball fans who wanted to travel along their homet witness San Francisco Giants 2002 playoff line while they were away traveling on business. all over the coterminous two years, with the patron of friend Bhupen Shah, they refined the gubbins, fashioning it little and simpler to use. The company at the forefront of placeshifting is Sling Media, a startup based in San Mateo, California.

Last year it launched the Slingbox, which in core lets you suck in your own television from anywhere in the universe of discourse via the net profit. determine like a giant, currency chocolate bar, the Slingbox sits on top of your television, takes in photo feeds from agate line or satellite set-top boxes, videodisc players and PVRs, and then retransmits a video stream via a wideband internet connection to wherever you happen to be. The remote device can be a PC, a laptop or even a hand-held computer or mobile phone, provided it has a fast internet connection. You can then watch television (or programmes recorded on your PVR)... If you want to get a full essay, order it on our website: Orderessay

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