I chose my favorite company, which is Harley Davidson. While looking at the monetary statements I found that this company has non had level-headed credit greenback for a few years. The lonesome(prenominal) soundly thing that they sire expiration for them is the fact that they ar a very everyday company. With Harley Davidson organism so popular, they have disposed people. There except certain strengths that I see are that they have devoted byplay, some years in business and quality merchandise. Their 3 weaknesses are sales, profit and stocks. The trend of net profit has move everywhere the past 3 years. The trend in debt balance as a percentage of total assets and in debt ration tabu as a percentage of total equity has some(prenominal) lowered over the past 3 years. This is not swell for this company. The overall ratio for this company is not full(a) either, which in my opinion is even worse. The trend over the past 2 to 3 years for Harley Davidson is tha t they have been losing bills. This, of course, would be a fight down trend. They are losing sales due to people having no bills and they are losing the value of their stocks, for the same reason.
The positive trends for the past 2 to 3 years are that they have a candid trade built up. They have built up this clientele for over 100 years. The company guarantees their quality of their merchandise and that is good as well. The financial numbers for this company are not good but devoted customers can change that. The simply thing that I found that talked about changing their throw out trend is more advertising and special deals. Harley Davidson seems to be advance in their future sales. They are still a polish off company! so they must be doing something to keep them going.If you anticipate to get a full essay, order it on our website: OrderEssay.net
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