Jet Blue

C A S E S T U D Y / J e t B L u e / PA G E 1 JetBlue Bridges Leadership Gap with complete culture Program for Crewleaders M b T i ® i n s t ru m e n t U s e d a s a P ro g ra m Fo u n d a t i o n pull downt STUDY AT A GLANCE BUSINESS OVERVIEW JetBlue was founded on the belief that there had to be a mend bureau of doing businessa better way to approach line of descent travel. they were right. JetBlue launched in 2000 and today enjoys the note of hand of being named surpass Domestic Airline by Condé Nast traveler for five eld in a row. F CHALLENGE JetBlues rapid growth created a leadership gap. they needed a design to help train and develop leaders who had been hired or promoted compensate though they had picayune supervisory mother. ounded in 2000, JetBlue Airways stinkpot carved out a unique niche within the airline attention based on its promise to flex humanity back to air travel. the company sought to ascertain the airlinecustomer re lationship by offering a compelling mix of value, service, comfort, and style. At a time when the sedulousness was experiencing a downturnand most airlines were looking for ways to attach costs by paring down their servicesJetBlue do its mark by offering new perks, including leather cod for all customers and personal televisions showing DIReCtV®.

the model worked, and JetBlue began a loud growth phase that led to rapid expansion of its workforce. barely in a fiercely competitive and reactive environment, even companies on the fast track to success can bugger off problems. In 2002, JetBlue realized its massive growth was fueling a leadership gap within the organization, as many e mployees (called crewmembers) with littler ! supervisory experience were being hired or promoted. JetBlues annual crewmember survey, the Speak up Survey, revealed that both managers and employees felt their leaders needed better tools and training to help them become more(prenominal) effective. briDGinG ThE breach SOLUTION JetBlue created a development...If you want to get a adequate essay, gild it on our website: OrderEssay.net

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