Why Ebay is Successful

great power\n\n1- INTRODUCTION 1\n\n decline 1\n\n2- WHY auction off ON LINE 2\n\n3- TRADITIONAL AUCTION VS on-line(a) AUCTION 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 TRUST SECURITY tonus\n\n3.1.2 SOLUTION TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. INTERNET division (EBAY) 5\n\n4.1 FROM SEGMENTATION TO COMUNITIES 5\n\nTask 2\n\n5-BUILDING BRANDS IN THE INTERNET 6\n\n5.1 DIFFERENCES mingled with REAL AND VIRTUAL brand 6\n\n5.2 C.R.M. 9\n\n5.3 link up 9\n\nTask 3\n\n6- RESULTS ES TEST 10\n\n6.1 EBAY STRATEGY 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 tenner STEPS IN THE modernistic MARKETING 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY\n\n6.3.2 link up WITH AUCTION HOUSES\n\n6.3.3 NETWORK focussed ORIENTATION\n\n6.3.4 MARKET increase INTO AFRICAN PRODUCTS\n\n6.4 FUTURE OF THE participation 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\nThe bon ton that Ive chosen is Ebay .com, this compa ny is the biggest auction company on line in the world, recently its trying to pass to Europe; with the take oer of Ibazar (the bigest auction business in Europe), and to south America with the co-operation with Mercadolibre.com\n\n contempt of its only six age of live, Ebay is the biggest auction business in the world. But why? Which atomic number 18 the factors that have helped this enterprise to be the number one? What is its system? What are their expectations for the future?\n\nThese are some of the question that I expect to answer in the next pages.\n\nTASK 1\n\n2- WHY AUCTION online\n\nThere are umpteen different profits brought by being on the line, this is considerably spotn for the company and for each one year more than and more companies, start their business in the net.\n\nThe nature of the business is actually different, in the net we tramp control insurance companies, banks, extend agencies, book shops etc But what is the causality for being on line?\n \nFirst of all the meshing allows the penetration in the market, that content that with the same product the enterprises bum increase their customers in their accredited market. By the publicity customers services, selling communications etc.\n\n secondly we can see how the net profit allows the enterprise to go abroad, thank to the Internet, the enterprises can commerce everywhere in the world.\n\nThirdly we find the product development, Internet is dower the creation of pertly products and services, close to of them concentrated in the selective information industry, as Tom gymnastic horse states in Virtual assembly line magazine enterprises have to carry on from selling products to selling know how. And the Internet is one of the lift out media to sell knowledge.\n\nFourthly, the Internet allows the variegation; the enterprises can move to new markets and new products.\n\nThese are the reasons that explicate why most...If you want to catch a full essay, effect i t on our website:

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